A solid GOTV strategy means the difference between victory and defeat. In order to win your race, you must convince your target voters to cast their ballots for you on or before election day. So, here are five key steps when developing your winning GOTV strategy.

Running for elected office is no small feat. It’s costly, time consuming, and a lot of work. Once you have reflected on the most important questions to ask before running for office, it’s time to build a solid foundation for your campaign. The following key considerations will thoroughly prepare you to run for office.

Deciding to run for elected office is no small feat. It requires commitment, dedication, and a deep understanding of why you’re stepping into the political arena. Before you decide to run for office, it’s crucial to reflect on several important questions.

Winning Republican Strategies helped Bob Anderson build support across the county - not just in traditionally red Western Loudoun County. This allowed him to win both Republican and Democrat votes and flip the Commonwealth’s Attorney seat and claim victory in one of the closest Commonwealth Attorney’s races in the history of Loudoun County.

There’s no question that practitioners are looking at Virginia’s off-year, state-level races and wondering if there are lessons for their creative in 2024. The following is an interview with Winning Republican Strategies President Aaron Evans published by Campaigns & Elections.

One you have identified your target voters, it is time to engage those voters and then mobilize them to vote for you either through an absentee ballot, early voting, or on election day. A robust GOTV strategy maximizes your chance of winning your race. There are five essential ways to motivate your voters to go to the polls and vote for you!

After working with the experts at Winning Republican Strategies to craft a compelling and creative video campaign to help you win your race, it’s time to make sure it gets seen by people who are going to vote, so you can make a connection and turn them out to the polls.

In today’s digital age, capturing and retaining voter attention is more critical than ever. Storytelling allows candidates to forge emotional connections with voters, and video is an ideal medium for this. The following is a guest blog post written by Sara Gong, one of Winning Republican Strategies Campaign Strategists, and published by Campaign HQ.

In today’s increasingly online world, social media has become more influential than ever and mastering this art can help you effectively deliver a winning message to the right voters for your campaign. The key to a winning social media message is creating your brand voice, staying on message, handling the hecklers, and maintaining consistency.

Programmatic digital advertising has revolutionized the way political candidates reach voters in an increasingly online world. There are three main benefits of programmatic digital ads making them an essential tool for political campaigns worldwide

In today’s increasingly online world, digital advertising is one of the most effective ways to reach the right voters with your winning message. You can reach target voters where they spend a significant amount of time - online…

We’re seeing a lot of people who want to change it up, because political design has been so similar for so long. They want a more modern design, more modern colors, more modern presentation in general to get away from the look of having a small, local campaign when they’re trying to achieve something bigger. The following is an interview with a Winning Republican Strategies graphic designer published by Campaigns & Elections.

Unfortunately, many candidates, as well as some inexperienced campaign managers, believe that with today’s social media outreach and a persuasive broadcast media and mail campaign, a strong grassroots operation on the ground is not necessary. However, if a campaign wants to maximize its opportunity for victory…

11/04/2021 - In democracies, elections are essentially a popularity contest between politicians. People naturally prefer people who are positive; therefore, ideally a candidate would want their campaign to be as positive as possible. Running negative advertisements can…

10/22/2021 - The key to running a campaign is the effective management of four essential “commodities”: Time, Information, Money, and People. If you can remember TIMP, your organization will…

08/31/2021 - How people feel about the use of their data varies from person to person. Many individuals are okay with posting their lunch, location, or vacation with followers on their various social media platforms. However, once you tell those same people their data is being used…

Parents of preschool and elementary school students most dissatisfied with school reopening options; defunding the police a non-starter even among a majority of Democrats; removing statues of Confederate military and political leaders splits the Commonwealth's likely voters.