Are Microtargeted Digital Ads Right for Your Campaign?
In today’s increasingly online world, digital advertising is one of the most effective ways to reach the right voters with your winning message. You can reach target voters where they spend a significant amount of time - online.
In the United States alone, there are 302 million active internet users. This represents a vast pool of potential voters to target. And according to TransUnion, 65% of US adults obtain information about impending elections via digital channels.
So how do you get your message in front of voters on a digital platform?
Utilizing demand-side platform access - like we can do right here at WRS - allows you to reach your target audience right where they are on a variety of platforms.
However, with so many platforms available, it can be difficult to navigate the plethora of options and find the best one for your campaign. So let’s dive into the benefits of the different digital advertising platforms!
Display Ads
Display ads, showcased on websites and apps, provide a visual and engaging way to reach potential voters with targeted campaign messages. These ads allow for precise audience targeting and can be effectively used to raise awareness, sway opinions, and encourage voter turnout.
Native Ads
Native ads match the form and function of the platform upon which they appear, leading to a seamless user experience. For political campaigns, native ads can be highly effective as they blend in with the platform's content, enabling campaigns to reach potential voters with messages that feel less intrusive and more engaging.
Over-The-Top and Connected TV Ads
Over-The-Top (OTT), refers to film and television content delivered via the internet without the need for traditional cable or satellite subscriptions - like Netflix and Hulu. On the other hand, Connected TV (CTV) refers to any television that can connect to the internet to access content beyond traditional broadcasting, including smart TVs and devices like Roku or Apple TV.
OTT and CTV political ads offer a powerful avenue to reach and engage voters in their homes, combining the precision of digital targeting with the broad appeal of traditional television advertising.
Programmatic Audio
Audio offers a highly engaging medium that delivers messages directly to listeners, ensuring that your political messaging truly resonates. Programmatic audio allows for strategic targeting of high-quality digital audiences using traditional broadcast metrics such as geography, time of day, or format. It enables the use of audience targeting parameters from video, mobile, and cross-device campaigns, or the utilization of partner data to target specific demographics or interests.
Whichever ads you choose, Winning Republican Strategies’ expert team of digital marketers are ready to help you make digital advertising a part of #YourWinningJourney. From messaging and graphic design to data analysis and detailed targeting, WRS is ready to help you every step of the way.
Contact WRS today to learn how we can help on your winning digital journey!
What topics or questions would you like us to cover in the WRS Report? Let us know here!