THE WRS REPORT

Follow the latest WRS insights, news releases, & updates.

Aaron Evans Aaron Evans

When Does Negative Campaigning Work?

11/04/2021 - In democracies, elections are essentially a popularity contest between politicians. People naturally prefer people who are positive; therefore, ideally a candidate would want their campaign to be as positive as possible. Running negative advertisements can…

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Aaron Evans Aaron Evans

Data in Elections: How Campaigns Target You Using Your Own Data

08/31/2021 - How people feel about the use of their data varies from person to person. Many individuals are okay with posting their lunch, location, or vacation with followers on their various social media platforms. However, once you tell those same people their data is being used…

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